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« The Scientist: The Future of Public Engagement | Main | Healthcare scenario planning: A look at an alternative method »

October 09, 2007

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Tom Eng

Thanks Dale for mentioning our search tools for PubMed/Medline and clinical trials. We welcome reader feedback about how to make these tools even better. Please look for more search engine enhancements in the next few months.

Dale Hunscher

Hi Tom,

I wrote about Healia in my Master's thesis last Spring, citing it as an indicator of positive changes in the search engine world, a recognition that health information is different from information about Britney Spears, Corvettes, and recipes for boeuf bourguignon.

One insight I gained from that work is that search engines can't do the best job possible without help from the information providers. MedlinePlus, the best source of consumer health information according to many physicians, does almost nothing to optimize its pages for search.

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