A Walk On The Virtual Side
Forbes.com has a story about the growing popularity of Second Life among major corporations. Now here is a killer application of the Second Life technology: international business meetings that don't incur the time and expense (not to mention danger and sheer boredom) of travel.
Link: A Walk On The Virtual Side - Forbes.com. A taste:
About 40 real-world companies have established beachheads, more for pumping up the “cool” factor of their brands than for moving real products. Sony BMG, the music label jointly owned by Sony Corp. (nyse: SNE - news - people ) and Bertelsmann AG, has a spot where musicians perform. In November, IBM (nyse: IBM - news - people ) and Dell (nasdaq: DELL - news - people ) opened big sites; the president of Nintendo of America has been making the rounds as well.











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