A Shout-Out to The Blog Squad on Branding by Blogging

The question I'm asking myself today is, Where has the Blog Squad been all my (blogging) life? I give people advice on business blogging, but a lot of my advice is about the mechanics of building a presence on the Web and optimizing a business blog for search engines. This is a sideline for me, a labor of love rather than a money-making venture. I don't spend nearly as much time as I should looking at what else is out there in the way of good business advice for professionals looking to use blogging as a marketing tool. Excuses, excuses...

I talk in my book about the importance of branding, and though I think the advice I give is pretty good, I'm not a branding expert. That's where the blog Squad folks really shine. Are you interested in building a personal brand as part of your professional identity, as well you should be? Then you, dear reader, should do as I am going to be doing over the next few days, and read a bunch of the posts at the Blog Squad's blog, http://www.buildabetterblog.com.

I found them by looking at who else was tracking back to a post about the new TypePad Pages feature in the Everything Typepad Blog to which I had also tracked back a few days ago. This is a great source for "birds of a feather".

Here's an excerpt from the post that caught my eye, entitled Branding by Blogging.

Yesterday Bud Bilanich sent us a copy of an chapter he is contributing to a book called One Great Idea. His great idea is that he decided to use a blog to brand himself and his business. And he credits The Blog Squad for teaching him everything he knows about blogging. :-) Bud says:

As a small business owner whose brand is me, I have recognized the importance of personal branding. I am a keynote speaker, executive coach, organization effectiveness consultant, and author. I am my business; therefore, my brand needs to speak for me.

Bud goes on to say:

...it's my blogs that have helped me the most with my branding efforts. When I decided to begin blogging, I went to the experts, The Blog Squad.  They helped me set up my www.CommonSenseGuy.com blog on TypePad.  This blog, and another one I added, helps me reinforce my common sense message everyday.

If you head on over and read the entire post, you'll find a link to the Common Sense Guy's chapter in One Great Idea. It's well worth your time to read.

Comments

[Hunscher]

I'm all for it, Vik! I haven't put together a blogroll yet but will be doing it shortly. You'll definitely be included.

[Vikram Rajan]

Awesome blog! As the old adage goes, "If I can only affect one person..." You're already ahead of the game!

I actually help develop the personal brand marketing campaigns for health experts, including dentists, doctors, chiropractors, and alternative wellness practitioners (and other self-employed experts). My "community of clients" can read 3 new posts every week. Wanna trade links?

~ Vik Rajan
PersonalBrandMarketing.com