Excerpted from the book:
There are a lot of books you can buy and places you can find on the Web that will tell you how to get started in blogging. This book is written for professionals—not professional bloggers, who blog for a living, but members of the traditional professions, in particular the health professions. In other words I’m targeting professionals, such as doctors, dentists, nutritionists, nurse practitioners, and therapists when I talk about business blogging, professionals in practices where they get to know most if not all of their clients personally.
Although I focus on health professionals in this book, the lessons it teaches will be easily adapted by to the needs of other professionals, such as lawyers, accountants, and information technology consultants. All sorts of professionals need to create a credible presence on the Web, and a blog is a great way to do that, inexpensive and effective.
The focus of this book is not just blogging per se, but business blogging—using a blog to build your practice and help you achieve your career objectives. Many professionals use a blog to let off steam or share humor and grief with their peers or the world at large. There’s nothing wrong with this use of blogging, but if that is your objective you don’t need the information in this book—just go sign up with one of the free services and blog to your heart’s content.
In this book I’ll go beyond the basics and try to teach the techniques and skills that serious bloggers employ to make their blog into one of the less than 1% of all blogs that are true success stories.
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