Introduction
Overview
How to Use This Book
The Irrational Appeal of Blogging
The Blogging Dynamic
Constraints
Getting Started
The Business Case for business blogging in healthcare
Just Do It!
Choose Your Handle
Sign up for a TypePad account
Blog!
Create an online presence
Introduction
Set up bookmarking services
Findability
Finding terms that will find you
Study the "real world"
Study sites and blogs you like
Adwords Keyword Tool
Google Suggest Explorer
Other Keyword Tools
Beyond Statistics, Facing Reality: Testing Your Keywords in the Blogosphere
Summing Up
Conversation partners
Introduction
Birds of a feather
Key hub blogs
Group & Guest Blogging: Communities or Networks
Carnivals
Getting Involved
Blog some more!
Design Your Blog
Overview
Formulate Goals and Objectives
Define Content Categories
Define Blog “Conversion Events”
“Wireframe” your design
The never-ending story
What now?
Set up your blog
Overview
Bookmark the Typepad Control Panel
Peering into the Blogosphere
Introduction
Set up Technorati
Set up SiteMeter
Set up Feedburner
Set up your Windows Live dashboard
Finalize Blog Entries for your Debut
Final Inspection
Review for usability
Review for credibility
Review for findability
Ongoing Cyclical Tasks
Daily tasks
Tasks to be done - times per week
Weekly tasks
Monthly tasks
Quarterly tasks
For Ever and Ever, Amen
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